Like many of the urban UK subcultures before it, the concept of ‘Nu Lad’ is easy to deduce visually, but tough to explain. While it might sound like a ‘nothing’ fad – almost a given that is as brit boy culture as hooligan firms, supporter pubs, whiskey and Guinness and a Garage & Grime music, Oasis, and stadium chants and songs.
“Lad Culture” rose to prominence in the 80’s and 90’s, took a down shifted turn in the slightly more prep and polished 2000’s, but given fashion’s cyclical nature, it’s back gloriously. If you’re from the States, you may wonder what the bloody hell “Lad” fashion, or culture, even is. This video featuring some iconic scenes from the cult classic “Green Street Hooligans” should sum it up. The fashion and the vernacular, lifestyle, and experience is all important, as it paints a picture fully.
In the states we call it “Bro Culture”, a male lifestyle and subculture that champions drinking, partying, shaggin’ mollys, getting your pints in at the pub, supporting your football club enough to get stitches for your colors of choice, and generally living nihilistically.
Whether you speak Cockney in London, Scouse in Liverpool, or Geordie in Newcastle (with apologies to proper Queen’s English spoken at Oxford, Buckingham Palace, and any movie Ian McKellan plays a wizard) your English isn’t fluent until you Lad it up.
Pints up, lads. Now blast some Stormzy, throw on the scarf of your football club, and break out the trainers.
5. ADIDAS FITTED TRACK PANTS
If Lads actually had a uniform, like a required daily uniform, these would probably be the bottoms.
4. HALO TECH JACKET X PANT SUIT
Fully teched for the winter street brawls against rival clubs at away games.
3. KAPPA LA BANDA JOGGERS
The Union Jack flys as fast as you do. God save the queen.
2. ADIDAS BUSENITZ 10 YEAR ANNV WHITES
Classic white trainers are the bollocks, mate.
1. LE FIX XTAPE POLO
As 80’s as WHAM, Queen, Stevie Heighway and vocal dance music.