SURF IS DEAD is a Los Angeles-based label that was created on the broken back of the dying surfing culture. You see, PacSun and all those other lei flowers motif and reclaimed wood mall based “skate and surf” lifestyle stores strangled it. It’s like seeing a Zoo York hoodie at Marshals and calling the whole joint a “streetwear boutique”.

Surf clothing brands reinterpret old surf motifs in a modern way while letting the corporate surf culture sink by weight of their own greed. And it’s fucking rad. 

SID has embraced the early 80’s arcade meets DIY left coast aesthetic, where punk rock, lewd visuals, neon decals, reggie ganja, and boardwalk kitch all met to hang ten.

We at Wanderset applaud the rebels, the bird flippers, and the ones that defy the norm, repel the grain, and stick to the roots and guns in the face of opposition. Kelly Slater would be proud.

Catch the Surf Is Dead Wave with these select pieces from the homies in LA.

 

DEVILS POINT “OFF DUTY” T

 

Lifeguard off duty. But apparently the devil is a workaholic.

 

“ENJOY” x BOWERY x SID COLAB T

Enjoy Coke. Enjoy boobs. Enjoy a viper in a vagina, so to speak. Just enjoy shit really, I guess. Life is about enjoyment.

 

“STRANGER WAVES” LONG SLEEVE T

Just in time for season 2 of Netflix’s Stranger Things. 

 

THAILAND “ANNIES MASSAGE PARLOR” T]

What else is there to do in Thailand really?

 

“SURF JAPAN” PINK RETRO T

Author

Joey A.X is a recording artist, producer, and creative entrepreneur who hails from New Haven CT who has always had an eye for fashion and culture and art. He joins The Set as the voice for "Wander". He digs vintage black leather jackets, crude humor, thin crust pizza, speakeasys, film noir, Liverpool Football Club, and doing hood rat stuff with his friends.

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