Australia has given the State’s alot of cool shit.

Sometimes we as the American populus forget Australia, or tend to at least misrepresent it. Paul Hogan may not even be in the Top 10 of the outback nation’s culturatti exports, and, realistically, and he’s the Aussie who pops in to most of our minds as the brand character for the nation.

Mel Gibson in the 80’s easily makes the “Roo Export To The Yanks” highlight reel. RIP Steve Erwin. RIP Heath Ledger. They get the nod. Ledger should get a statue in the real Gotham City, if that was a thing. Sia, Kylie Minouge, Natasha Beddingfield, Nicole Kidman and Hugh Jackman, they all make the roster. The Hemsworths and Cate Blanchett have to be on the list. Baz Luhrmann, off this interview alone makes it. The 10 minute scene on the beach of “Romeo + Juliet” alone should see him enshrined. Rugby is awesome. Rugby’s on that list. Aussie Rules is on the list for sure.

Now, let’s get honest. And let’s be fair about it. Australia, you must take blame for Vegemite. Vegemite is salted bathroom garbage. You can’t take blame for Outback Steakhouse, however. Outback Steakhouse is not even remotely Australian. That’s almost like saying Olive Garden and Chuck E. Cheese is Italian. I guess in theory Outback is Australian. Communism works in theory also.

True story : I pounded Guinness and Boddington pints catching an Aussie Rules match at Burke + Wills Pub with this cat from Melbourne, who was visiting NYC a few years back, and he goes – and I quote – “Calling Outback Australian is like calling Hitler a fuckin rabbi, mate.”

Point is, we fall for the stereotypical horse shit about Australia. Sometimes we put so much of the processed on our plates that we forget to digest the real.

Dead Studios is the real.

Dead Studios has been the talk of those who know what they’re talking about for a few seasons now. And they don’t care about any of the leather vests crocodile riding, Fosters swilling, or shrimp on the bar-bay nonsense. You won’t find a single fucking Kangaroo stitched on any item. Because creators don’t push old stereotypes for mass consumption. They create. 

Dead Studios is the brainchild of Sam Moore, a talented designer who created the brand during his travels to Japan in 2014. The name is intriguing as it evokes a certain archetype, a melancholic feeling giving ironic life the brand’s true sense of purpose. Dead Studios is about simplicity, function and vibrancy.

Dead Studios has three parts to the brand; fit, feel and purpose. The fit is the denim program the brand has developed. Each fit is a different series and each series has its own take on contemporary shapes. Each garment comes with certain details that establish a specific fit, from clean prints with modern silhouettes, vintage washes and hand distressing techniques.

Each item is designed to a specific feeling. The purpose of the brand is in the way the designs are decided. Dead Studios defies conventional thinking, challenging our surroundings and personal style, always striving for strong design and decisive details.

It’s mod and futura, as much as it’s rock and roll bad ass. It’s sleek, and it’s deconstructed. It’s for the dude who digs reading Hemmingway and still jumps in the mosh pit. Contradiction is in their name, really. A studio is a place of creation, and death is the opposite of creation.

Here’s some of the coolest pieces from the Renegades down under.




High quality stretch denim 3% stretch. Skinny fit. Biker style knee details.Hand distressing on the knees and back leg.




The most popular distressed denim jacket is back with updated biker rib detailing.



High quality stretch denim 3% stretch. Skinny fit. Blown out ripped knees. Hand distressing on the knees and back leg. Inspired by Kurt Cobain.



DEAD Placement Print at centre front chest. Rib neckband. Crew neck, relaxed fit, long body. Lime green.



100% Cotton light weight. Crew neck, relaxed fit, long body. Double layer tee, with Black 2nd tee layer look. Small distressing and hole pins.





KURT FLANNO SHIRT – GREEN/BLACK. 100% Cotton flanno. Button up relaxed fit. Scoop tail design and hem design. Front Pockets








Upmarket soft nylon shell. Padded quilt lining for warmth. Rouge design arms.  Velcro chest patch


Joey A.X is a recording artist, producer, and creative entrepreneur who hails from New Haven CT who has always had an eye for fashion and culture and art. He joins The Set as the voice for "Wander". He digs vintage black leather jackets, crude humor, thin crust pizza, speakeasys, film noir, Liverpool Football Club, and doing hood rat stuff with his friends.

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