Kumar Arora is a serial entrepreneur and investor behind many exciting consumer good business and ventures. Some of his ventures include Ilthy®, Old City Soda, Luxojet, and Rogue Eyewear. And, that’s just only the beginning. He travels in circles that mix aspiring entrepreneurs, corporate execs, to celebs and athletes. In a way, he’s a capsule of what convergence culture has become in 2017. Or perhaps he’s actually shaping it.
Kumar is the refreshing kind of dreamer, the kind that makes dreams translate into actions, and actions into fruition. Social media culture has made us feel like posting something is the same as doing something. It’s not. Don’t drink the Kool-Aide, kids. The layman dreamer loves the biblical passage that states “All things work for good”. Certainly, there’s a lot to be said for positive energy, speaking things into existence, and metaphysics ranging from the Far Eastern type to the Law Of Attraction type. However, the operative word in the passage is still work. And Kumar has truly shown that hard work always outshines social media.
His vast concentration lies in a variety of industries including fashion, tech, nano-science, entertainment, marketing, and design. With an array of skill sets, Kumar has taken his vision and expertise to lead the way with strategic investments and growth opportunities with his parent company, Aroridex Ltd. Aroridex provides resources, investment, consulting services to assist early-stage to mid-sized businesses. This work has led him to star as one of the investors on the all new CNBC reality series, “Cleveland Hustles” which is executive produced by NBA superstar LeBron James, while also making him the first Indian-American to appear on television as an investor.
Currently, Arora’s impressive roster of clients ranges from Fortune 500s, to creative startups, to celebrities and athletes. Currently, he is paving the way with his newest project, Rogue Eyewear, using experimental materials combined with bold designs for a new perspective in a stagnant industry.
We spoke with Kumar in Los Angeles and asked this dope Wanderer 5 questions about Rogue. Here it is.
Why does Rogue create in the vein they do ?
Here at Rogue, we always develops context with each line before working on the styles. With every collection, it’s always more fun if there is a subliminal message, a brand story, or a purpose behind each collection. From print, to nature, to our habits and experiences, we use those same inspirations to craft our storytelling. Some of our past collections have been inspired by the vibrant colors/patterns of Puerto Rico to developing a collection with the same materials off of a private jet. Each collection shares its own story and purpose.
Why the name Rogue?
Rogue itself was an emotion that I felt when I started this venture. The concept came out of frustration, anger, and true passion. Everywhere we go, we see the same designs, the same concepts reused over and over again. Rogue was created to change that. We believe that our brand is a departure in every possible way: from materials, to cost, to being home grown…without compromising in quality and luxury.
Who would be the brand character for Rogue – If Rogue was an influencer or celeb who would it be?
Our team has always been inspired by Adrian Grenier. He is an advocate for sustainable living, a prominent actor and musician, as well as multifaceted human. He is the definition of someone who is truly passionate in what he does and creates real impact for those around him. We strive for similar initiatives and have a lot of great projects that transcend here at Rogue.
What else does you have your hand in?
I’m a big believer in avoiding the typical 9-5. I’ve always avoided the line “What all can you be grow up?” and swapped it out with “What all can we do whilewe are growing up?” throughout my life. When I’m not working with the Rogue team: I’ve got a handful of other exciting investments, was a shark on CNBC, and more recently have begun working with the United Nations.
What’s your favorite pair of shades?
My current pair happens to be the collaboration we did with Wanderset from our Volcanic Stone Capsule. The Stone Arc with smoke lenses is my current go to favorite item. It works with every outfit, has a really interesting stone texture, is completely hand made. You don’t see that these days. I believe sustainable luxury is definitely the future and as 2018 moves on, we plan on implementing more policies and ideas to really take advantage of this space.