Blame it on Soundcloud rappers, 90’s hardcore and the unabashed return of the scumbag.
The DIY meets B Horror film meets vintage porn thing is real. It’s a George Romero meets John Holmes meets CBGB poster aesthetic that has the west coast stuck right now. It’s not about matching and suave. It’s about gnarly haunts and benders, living like Sid Vicious, and being polished in your scummery.
Brands like SURF IS DEAD, BOW3RY, PLEASURES, & FOR THOSE WHO SIN have lead the charge, and made the debauchery and low class the wave.
If you want to dress like Jay Gatsby, head to prep school. If you want to live like River Phoenix, Steve-O, and Johnny Rotten, here’s your fucking guide book.
SURF IS DEAD “RHINO” T
You already know what the Rhino is, you scum lord.
FOR THOSE WHO SIN “CHESS NOT CHECKERS”
Scratched on the bathroom stall walls.
VANS U-SK8 HI
EN NOIR METALLIC WASH DENIM
About as Sunset Strip as it gets.
MR. COMPLETELY ANGER FACTORY HOODIE
The coolest kid in LA is Mr. C.