George and his brother Michael Heaton, from Manchester, UK – are flying the Union Jack much higher than most lately. Their brand, REPRESENT, is coming to Wanderset, and the line has gone from street wear t shirts, to full fledged fashion house that uses Brit iconography to craft a brilliant narrative that is just as much trap-punk as it is Victorian.
I spoke with George to dive a bit deeper into the story behind Represent. I wanted to find out what made him tick, and where the inspiration and creativity sparked from. As a creative, inspiration is never ending and can stem from anywhere, and that to be, is the most interesting part. As far as culture goes, I childishly wanted to know what the coolest shit from across the pond that we may not even know about here in Trump’s Wonka Factory.
Before the Brit’s get a hearty giggle, I point y’all to Boris Johnson. In 2017, we all have a Wonka of our own.
Without further adu, get scrolling.
Ladies and gentleman, George Heaton.
1. Hello George, welcome to The Set bruv! Tell us a bit about your back story – where are you from, what was childhood like, and how did that mold what you’re doing today?
So I’m from Manchester, England… Still here (sometimes). Childhood here was pretty basic. I grew up with my brother Mike who’s a couple years older but we didn’t really fit in to the usual adolescence here. American punk & rock music was our taste, art & skating was our hobby. Growing up together was great for creating, there was always 2 opinions / 2 sides on everything we did, whether it be hair-cuts or making shit. This developed into becoming a brand together as all our interests were the same but we took different approaches to a final outcome, which is why we’re so strong today.
2. Before starting Represent, what did you do?
3. So being from the UK – what do you feel is the biggest cultural difference in fashion between the states and England?
4. What type of music did you play in your development years? Was it American, or more nichey Brit genres like garage or grime ?
5. You use a lot of classic British art and iconic visuals from late 1700’s to Churchill – in your brand as graphics, and I also see nods to punk, firm/hooligan culture, 90’s athletic and even lad looks – I assume they are all conscious curations, can you tell us the “Represent” narrative and character and how these seemingly different nods work together to paint the picture? And is there a message here that’s being communicated?
There’s no message as such, we’re just curating a wide mix of British heritage and material whilst staying relative. We like to look at garment silhouettes from eras that were big in Britain, denim washes and details from various decades and disciplines of the culture in Britain. We manufacture as much as we can right here which is so important to us as we are proud to support the industry here in the UK. We have such a rich history that other brands and fashion houses have taken inspiration from for years so we feel we have more than enough right to use it ourselves. We love where we come from and we’re expressing Britain through the brand.
6. What’s the British fashion scene look like right now? What’s exciting you most that maybe those on this side of the pond are not aware of yet?
7. What’s the coolest part of being a creative entrepreneur in the space and era we’re in?
9. What Premier League club do you support?
I’ve never been into football really so I couldn’t pick a team!