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How To Dress For “THE GAME” : YALE vs. HARVARD Is Happening Tomorrow

Ahhhh, it’s that time again in the north east.  The weekend before Thanksgiving is a holiday in it’s own right in either New Haven. CT or Boston, MA. You see, the Cambridge Crimson and Old Blue & White will again meet in the oldest and most storied rivalry in American sport lore, and the insanity will ensue. It’s been a thing since programs looked like World War 1 recruitment posters. See: Below. It’s the College Game Of The Week, and a few years back, on ESPN’s College Gameday Show, this now famous sign Sharpie-ed it’s way into history on live TV. Yale pranked Harvard back in 04 with the now classic “Faux Pep Squad” prank as seen in the below video. https://www.youtube.com/watch?v=T4kai4FL0MQ Nothing is uphill from there at all, with both sides continuously stooping to epic new lows to bully and one up, rather intelligently, the other school. This is Red…

The Future Of Commerce Is Narrative : Welcome To Wanderset

Since the beginning of time, humanity has progressed on the back of storytelling. Although craft and culture have morphed as humanity has, storytelling, as a concept, has not – we just find new ways to tell the story. We have lately been telling stories through technology – social platforms, content sites and now through e-commerce. Whether or not you happen to be in the digital or fashion space professionally, we are all at least peripherally aware that the traditional brick and mortar marketplace is in decline, while e-commerce continues to grow at an extravagant clip. “Despite the over $1 trillion in apparel sales transacted annually online and through mobile. Apparel e-commerce is still projected to grow globally by 40% over the next 3 years.” Fashion Industry Statistics, www.fashionunited.com, accessed on 11/13/16. What sort of new e-commerce sites will emerge to fill this space, to provide consumers with more than just…

#Setlist : Sartorial Adventure Wear For Fall

As we move into the autumn, we stop (albeit loosely) defining swim shorts as “outerwear” and start allowing the term outerwear to feel less titular, and more functional. Sweaters, knits, jackets, scarves, and the like start to rack focus (that was both a camera and shopping pun. Bravo.) for us. Recently, there’s been a movement in fashion that has begun to truly raise outerwear to new heights. It goes by many names (Adventure Wear, Tech Wear, Outdoor Couture etc.) but the overall genre is the same. For the sake of written focus and fluidity, we’ll call it “Adventure Wear”. Adventure Wear isn’t easy to plummet into headlong, but due to the minimalist, even versatile nature of the garments, there is plenty of room for growth – both as a stylistic box and personally. You can cop a pair of pants or a sweater to complement an existing wardrobe and slide…