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#Wandersetting : Rep Your City In These Geo-Proud Pieces.

Who doesn’t like representing where they’re from?  As 90’s throwback becomes mod even more so in 2018, these fire drops from various lines on Wanderset are ideally on trend, and allow the wearer to rep from The A to The Bean. NEW YORK: RCNSTRCT 90’s “NY YANKEES PRO PLAYER” DUGOUT JACKET We all had these in elementary school. Well, those jerks that were lucky 90’s Yanks fans. Y’all had Jeter, Bernie and Paul O’Neil in their primes. Unreal. UNITED KINGDOM: REPRESENT BLACK “ENGLAND” HOODIE Feel like Posh Spice on match day, mates. BOSTON: SQONDER 90’s “BOSTON BIRD” VINTAGE T If you’re from New England, you know Bird was the first Brady in the north east. Rep for one of the NBA’s all time gods, and put on for the C’s. LOS ANGELES : CARROTS “LA” CREAM MENS T LA based streetwear designer Anwar Carrots…

How To Dress For “THE GAME” : YALE vs. HARVARD Is Happening Tomorrow

Ahhhh, it’s that time again in the north east.  The weekend before Thanksgiving is a holiday in it’s own right in either New Haven. CT or Boston, MA. You see, the Cambridge Crimson and Old Blue & White will again meet in the oldest and most storied rivalry in American sport lore, and the insanity will ensue. It’s been a thing since programs looked like World War 1 recruitment posters. See: Below. It’s the College Game Of The Week, and a few years back, on ESPN’s College Gameday Show, this now famous sign Sharpie-ed it’s way into history on live TV. Yale pranked Harvard back in 04 with the now classic “Faux Pep Squad” prank as seen in the below video. https://www.youtube.com/watch?v=T4kai4FL0MQ Nothing is uphill from there at all, with both sides continuously stooping to epic new lows to bully and one up, rather intelligently, the other school. This is Red…

FUCK STEREOTYPES. SET PRECEDENT. Freeman Plat Does It For The Culture.

In 1964, Bob Dylan released the legendary album “The Times They Are A-Changin”. Covering topics ranging from the civil rights movement and racism, to Vietnam, to anti-establishment psychedelic culture, he spoke fluidly from the perspective of the vast gap between youth and leadership. Dylan’s capsule was highly reflective, raw, and revolutionary. Fast forward to 1971, when the late Marvin Gaye bookended the most turbulent decade when he released “What’s Goin On?” amidst the second wave of the Civil Rights struggle, the decay of a post Vietnam war American Dream, and his brilliant, haunting falsetto became the narration to an era. Since then there’s been “It Takes A Nation Of Millions To Hold Us Back” By NYC hiphop legends Public Enemy, “WAR” by U2 in the early 80’s that gave us anthems like “Sunday Bloody Sunday” and equally as brilliant soundtracks to seasons of history from Bob Marley, 2Pac, and Rage Against The Machine. This is shit I know well.…

Kill It At This Fall’s Wine + Cheese Party. The Definitive Style Guide For A Rad Ass Gent.

A huge aspect of developing into a grown ass man is the social. There’s no way around it. One day, your mom just stops getting calls from like, the other moms about so-and-so’s 10th birthday pizza party, and we start getting sleek little invites on foiled card stock to events at vineyards, venues and social clubs with swankier zip codes. These things go two ways. Way 1: They’re a nightmare. It’s either elitist in the “one percent” way, or the trust-fund-kids-with-beards way, and for most of us, it’s southbound and down like Kenny Powers from the jump. We can’t compete with the small talk flexing, nor do we care about stocks, prep school lacrosse, charity gallery shows, or the cold brew coffee infused craft beer that the guy who somehow looks like fucking Halsey is raving about. Way 1 can be humbling in the worst form. Way 2: Co-worker stiffs in…

The 5 Most Hyped Kicks This Week Are All From Freeman Plat

Freeman Plat is the heralded emerging footwear and apparel line that will not be in the “sartorial hype beast enlightened only” circle for long. The Steve Martin quote, “Be so good they can’t ignore you.” applies here. The second part of that ideology, is stick to your vision, your guns, and your character. Fruition takes time, and in the era of flash-bang engineered hype, trash rappers, trend jacking skeetwear knock off lines, TMZ fodder, and over hyped vapidness, that can be frustrating.  Alas, the real shall recognize real, as the kids say. And Freeman Plat is the real. The 5 most hyped kicks on the web this week are all from the homies Jeremy Sallee and Brendan Boyd. Tinges and influences range from 30’s Harlem Renaissance Dandy, to Japanese traditionalism, to sleek athletic futura. Without further adu, Wanderset brings you Freeman Plat. FREEMAN PLAT ZIP JOGGER The classic meets…

The Future Of Commerce Is Narrative : Welcome To Wanderset

Since the beginning of time, humanity has progressed on the back of storytelling. Although craft and culture have morphed as humanity has, storytelling, as a concept, has not – we just find new ways to tell the story. We have lately been telling stories through technology – social platforms, content sites and now through e-commerce. Whether or not you happen to be in the digital or fashion space professionally, we are all at least peripherally aware that the traditional brick and mortar marketplace is in decline, while e-commerce continues to grow at an extravagant clip. “Despite the over $1 trillion in apparel sales transacted annually online and through mobile. Apparel e-commerce is still projected to grow globally by 40% over the next 3 years.” Fashion Industry Statistics, www.fashionunited.com, accessed on 11/13/16. What sort of new e-commerce sites will emerge to fill this space, to provide consumers with more than just…