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Custom Supreme. Rare Yeezys, & Rabid Hypebeasts. This Was SneakerCon NYC.

The New York edition of the traveling sneaker convention SneakerCon is the show’s flagship. With upwards of 20,000 people expected to pass through the event’s entry lines, it’s now a cultural staple. It’s come a long way from its 2009 launch in a 2,000 square foot Times Square space that only hosted 600 attendees. Now, the convention boasts 13 shows a year in cities like Atlanta, Chicago and Fort Lauderdale domestically. This year’s NYC flagship event was expected to be even bigger than it’s 20,000 turn-out anticipation. It appeared as such. I attended this years event with Set Art Director and partner in childish horse shit/my Irish brother Drew McCarver, screenwriter and Wanderset guest latin culture contributor Jonathan “JayLee” Jordan, Armand “the Funeral Director” DeLuca and my old homie Mikey Nicholson, devout Liverpool fan, true hiphop head, man of the people, and the proud belt holder of “Street wear OG…

Artist Cole Is Dr. Frankenstien Meets Warhol. Here’s Why.

The hypebeast world is just a culture compendium. Maybe compendium is the wrong word. That word suggests it’s almost a collection of similar things. The hype beast world mashes different cultures, and is equal parts hiphop, street art, high art, skate culture, and more. It’s high class and low brow all at once. It’s elite and quite open, but it all somehow works. It reflects society. It’s convergence culture in a capsule that’s far more expansive than the term capsule suggests, and can be scumbag luxe TMZ fodder and Greenwich art show catered by Wolfgang and Mario all at once. To bring all this together is what streetwear reflects. My homie Greg Selkoe calls it “Verge Culture” – crafted by the kids brought up on the internet, born in the 80’s, raised in the 90’s – and progressed by it’s second wave of millennial babies. In this world the 4…