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Freeman Plat

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Dress To The 10s : The Modern Loverboy

Valentine’s Day is coming up. You have a cultural obligation to not shit the bed with the human you date. That means do the right thing like Spike Lee. That doesn’t mean your date wants to go to a Knicks game (the Knicks players don’t even want to go to a Knicks game). What it means is that whether you have that obligatory work dinner or something more adventurous on the docket (a swinger’s party? beret-laden poetry slam in which you “sample” chocolate stouts until you pass out? whatever kind of crazy you are, get it) your gear matters. Don’t give your girl an opportunity to roast you in the group text. Again we say… THE GEAR MATTERS. There’s several directions one can go. If you’re doing the swank cocktail thing in some dimly lit, low-pass-filter-looking neon-adorned grotto, we suggest the street luxe thing. Black moto skinnies from brands like Represent Clo, and anything Gucci Ghost re-imagined is the wave. Less is…

FUCK STEREOTYPES. SET PRECEDENT. Freeman Plat Does It For The Culture.

In 1964, Bob Dylan released the legendary album “The Times They Are A-Changin”. Covering topics ranging from the civil rights movement and racism, to Vietnam, to anti-establishment psychedelic culture, he spoke fluidly from the perspective of the vast gap between youth and leadership. Dylan’s capsule was highly reflective, raw, and revolutionary. Fast forward to 1971, when the late Marvin Gaye bookended the most turbulent decade when he released “What’s Goin On?” amidst the second wave of the Civil Rights struggle, the decay of a post Vietnam war American Dream, and his brilliant, haunting falsetto became the narration to an era. Since then there’s been “It Takes A Nation Of Millions To Hold Us Back” By NYC hiphop legends Public Enemy, “WAR” by U2 in the early 80’s that gave us anthems like “Sunday Bloody Sunday” and equally as brilliant soundtracks to seasons of history from Bob Marley, 2Pac, and Rage Against The Machine. This is shit I know well.…

Kill It At This Fall’s Wine + Cheese Party. The Definitive Style Guide For A Rad Ass Gent.

A huge aspect of developing into a grown ass man is the social. There’s no way around it. One day, your mom just stops getting calls from like, the other moms about so-and-so’s 10th birthday pizza party, and we start getting sleek little invites on foiled card stock to events at vineyards, venues and social clubs with swankier zip codes. These things go two ways. Way 1: They’re a nightmare. It’s either elitist in the “one percent” way, or the trust-fund-kids-with-beards way, and for most of us, it’s southbound and down like Kenny Powers from the jump. We can’t compete with the small talk flexing, nor do we care about stocks, prep school lacrosse, charity gallery shows, or the cold brew coffee infused craft beer that the guy who somehow looks like fucking Halsey is raving about. Way 1 can be humbling in the worst form. Way 2: Co-worker stiffs in…

Kendrick Lamar’s “DAMN” Style Guide Is On Wanderset. Shop The Looks Now.

Though there are still a few months left in 2017, it seems pretty clear that “DAMN” the acclaimed release from Kendrick Lamar, is among the most important albums of the year. The fans agree by metrics alone, as the record has officially clocked in 25 consecutive weeks in the Top 10 of the Billboard charts. Brands like Freeman Plat were highly influenced by this resurgence of emotional, political and social depth in a genre all but dominated by the lack of substance in recent memory. Kendrick’s reach transcended music. In honor of this feat, we at Wanderset have dropped the DAMN style guide and look book. Be humble. Shop the K Dot looks from “DAMN” now. 5. REEBOK CLASSIC CLUB C T 85’s The classic from K Dot’s collaborators at Reebok. There have been several co-dropped releases between Kendrick and the British footwear giant, but they all stem from the T…

The 5 Most Hyped Kicks This Week Are All From Freeman Plat

Freeman Plat is the heralded emerging footwear and apparel line that will not be in the “sartorial hype beast enlightened only” circle for long. The Steve Martin quote, “Be so good they can’t ignore you.” applies here. The second part of that ideology, is stick to your vision, your guns, and your character. Fruition takes time, and in the era of flash-bang engineered hype, trash rappers, trend jacking skeetwear knock off lines, TMZ fodder, and over hyped vapidness, that can be frustrating.  Alas, the real shall recognize real, as the kids say. And Freeman Plat is the real. The 5 most hyped kicks on the web this week are all from the homies Jeremy Sallee and Brendan Boyd. Tinges and influences range from 30’s Harlem Renaissance Dandy, to Japanese traditionalism, to sleek athletic futura. Without further adu, Wanderset brings you Freeman Plat. FREEMAN PLAT ZIP JOGGER The classic meets…

The Sole Of Urban Renaissance Is Freeman Plat.

Every now and again, when the stars align, physical items become more than the sum of their parts. Corporate raiders can sell the office’s desks, computers, water coolers, and even cast iron fortifications for pennies on the dollar. Sure. Gordon Gekko University is still open for enrollment. But, in the rare case that the mission was never just the mammon, the picture becomes less visual, more theological, and more intangible. You can co-opt, destroy, manipulate and even kill the man. But you can’t ever kill the idea. Refer to every spirit of change from Braveheart to Detroit Red. Freeman Plat is less mammon and more mission. Even if they’ve chosen the subtle over the aggressive to convey such. Because when you’re elevated, you’re truth. The creation is pure. The influences are correct. And you never need to scream like a teen. Light begets light.  Freeman Plat is best defined by the…