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joey a.x

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Custom Supreme. Rare Yeezys, & Rabid Hypebeasts. This Was SneakerCon NYC.

The New York edition of the traveling sneaker convention SneakerCon is the show’s flagship. With upwards of 20,000 people expected to pass through the event’s entry lines, it’s now a cultural staple. It’s come a long way from its 2009 launch in a 2,000 square foot Times Square space that only hosted 600 attendees. Now, the convention boasts 13 shows a year in cities like Atlanta, Chicago and Fort Lauderdale domestically. This year’s NYC flagship event was expected to be even bigger than it’s 20,000 turn-out anticipation. It appeared as such. I attended this years event with Set Art Director and partner in childish horse shit/my Irish brother Drew McCarver, screenwriter and Wanderset guest latin culture contributor Jonathan “JayLee” Jordan, Armand “the Funeral Director” DeLuca and my old homie Mikey Nicholson, devout Liverpool fan, true hiphop head, man of the people, and the proud belt holder of “Street wear OG…

God Save REPRESENT. The George Heaton Interview.

George and his brother Michael Heaton, from Manchester, UK – are flying the Union Jack much higher than most lately. Their brand, REPRESENT, is coming to Wanderset, and the line has gone from street wear t shirts, to full fledged fashion house that uses Brit iconography to craft a brilliant narrative that is just as much trap-punk as it is Victorian. I spoke with George to dive a bit deeper into the story behind Represent. I wanted to find out what made him tick, and where the inspiration and creativity sparked from. As a creative, inspiration is never ending and can stem from anywhere, and that to be, is the most interesting part. As far as culture goes, I childishly wanted to know what the coolest shit from across the pond that we may not even know about here in Trump’s Wonka Factory. Before the Brit’s get a hearty…

Wanderset’s COMPLEXCON Invasion 17 Recap

The Insanity that was COMPLEXCON 17 has been recapped. It’s around mid-afternoon in West Hollywood right now, and it’s finally quiet. It’s finally much, much calmer. Off the balcony, I can hear the low panned din below of the Sunset strip, dipping into the weight of it’s own peaks and valleys, in underwater Dolby surround sound. The last weekend just kicked the shit out of (Wanderset Art Director) Drew McCarver and I. But the internet never sleeps. Some cat flew back to Seoul and already uploaded some trill ass images of his cops from ComplexCon 17, and now, we have to run thru miles of content, flicks, clips, and all types of names and numbers to piece together this hot mess neon maze that was more Wonka Factory than shopping experience. We copped a bunch of exclusives only avaiable at the event, and now, only available on Wanderset. Thru out…

FUCK STEREOTYPES. SET PRECEDENT. Freeman Plat Does It For The Culture.

In 1964, Bob Dylan released the legendary album “The Times They Are A-Changin”. Covering topics ranging from the civil rights movement and racism, to Vietnam, to anti-establishment psychedelic culture, he spoke fluidly from the perspective of the vast gap between youth and leadership. Dylan’s capsule was highly reflective, raw, and revolutionary. Fast forward to 1971, when the late Marvin Gaye bookended the most turbulent decade when he released “What’s Goin On?” amidst the second wave of the Civil Rights struggle, the decay of a post Vietnam war American Dream, and his brilliant, haunting falsetto became the narration to an era. Since then there’s been “It Takes A Nation Of Millions To Hold Us Back” By NYC hiphop legends Public Enemy, “WAR” by U2 in the early 80’s that gave us anthems like “Sunday Bloody Sunday” and equally as brilliant soundtracks to seasons of history from Bob Marley, 2Pac, and Rage Against The Machine. This is shit I know well.…

Artist Cole Is Dr. Frankenstien Meets Warhol. Here’s Why.

The hypebeast world is just a culture compendium. Maybe compendium is the wrong word. That word suggests it’s almost a collection of similar things. The hype beast world mashes different cultures, and is equal parts hiphop, street art, high art, skate culture, and more. It’s high class and low brow all at once. It’s elite and quite open, but it all somehow works. It reflects society. It’s convergence culture in a capsule that’s far more expansive than the term capsule suggests, and can be scumbag luxe TMZ fodder and Greenwich art show catered by Wolfgang and Mario all at once. To bring all this together is what streetwear reflects. My homie Greg Selkoe calls it “Verge Culture” – crafted by the kids brought up on the internet, born in the 80’s, raised in the 90’s – and progressed by it’s second wave of millennial babies. In this world the 4…

Kill It At This Fall’s Wine + Cheese Party. The Definitive Style Guide For A Rad Ass Gent.

A huge aspect of developing into a grown ass man is the social. There’s no way around it. One day, your mom just stops getting calls from like, the other moms about so-and-so’s 10th birthday pizza party, and we start getting sleek little invites on foiled card stock to events at vineyards, venues and social clubs with swankier zip codes. These things go two ways. Way 1: They’re a nightmare. It’s either elitist in the “one percent” way, or the trust-fund-kids-with-beards way, and for most of us, it’s southbound and down like Kenny Powers from the jump. We can’t compete with the small talk flexing, nor do we care about stocks, prep school lacrosse, charity gallery shows, or the cold brew coffee infused craft beer that the guy who somehow looks like fucking Halsey is raving about. Way 1 can be humbling in the worst form. Way 2: Co-worker stiffs in…

The Hippest Show In Fashion Doesn’t Give A Shit About Hype.

The Hippest Show In Fashion Doesn’t Give A Shit About Your Hype, Excess, Or Rules. Wanderset Explores The Game Changer That Is The MAN/WOMAN Show. And Breaks Down What It Says About Culture As A Whole.  If Fashion Week in Paris and NYC were people, they’d be Diddy. They have a lot in common with the music mogul if personified, and it goes beyond his penchant for Monaco yacht parties and glossy music video production, where the star is always the excess over the individual. But the funny thing about excess is that as attractive and energetic as it is, in all its larger than life bravado and swank, it can get really, really draining. In the 80’s, excess as a way of life lead to a power suit wearing, cocaine fueled decade of hair metal and characters like Gordon Gecko. What came out of that excess was Grunge and…