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September #Setlist : The New Ivy League Look # 2 : Harvard

The are 8 storied, historical educational institutions that make up the northeast’s “Ivy League”. Steeped in history, mystery, and, well, of course, ivy, these universities have given us not only the greatest minds from the most powerful families, but arguably the coolest fashion, in Americana. The first edition of the Ivy Lookbook was dedicated to Yale. Now I’m throwing Wanderset’s founder Greg Selkoe a bone here and including his alma mater as school number 2. Let’s take a trip up the Mass Pike to Cambridge, and explore the fashion of Kennedy, Obama, and the Adams and Roosevelt family names. There’s gunna be a hell of alot of crimson and gold, distain for navy and white, and both pride and distain combined when you bring up Mark Zuckerberg. Shop the look by clicking the image, as always. Get your Crimson Ivy League on now. 5. COMME des GARCONS PLAY “POLKA…

#Setlist : Top 5 Relaunched 90’s Culture Brands.

We’re in the middle of a full on 90’s revival. We took a time machine back to the golden era and dug up 5 iconic brands, and then brought back their whole revival on Wanderset. Pop in a Redman casette, roll a Backwoods, and start scrolling down. Or, if you have a time machine like us, just use it. 1. Carhartt That 90s golden era hiphop workwear shit was the golden ticket. Rappers from Nas to Gangstarr opted to look like construction workers on winter mornings. Heavy layers, wool ribbed beanies and hats and super baggy hoodies and denim outer wear was the norm. Flannel interiors, and utilitarian denim and canvas were the uniform, usually to be completed with unlaced Timberlands. Carhartt was and still is a leader in men’s hard labor workwear, and with the resurgence in 90s nostalgia- they’re back. They never really left the closets for…

How The “Dad Hat” + NormCore Irony Has Taken Over.

Despite all the subcultures and the ever changing cultural trend machine that is fed equally by Milan and a teen’s seapunk Tumblr, fashion still goes only two ways in 2017. With all nuances and niches aside, it can best be categorized as loud or understated. With luxury lifestyle brands traditionally embracing the understated (because the coolest kid in the room doesn’t need to scream for attention) and street wear or counter culture brands doing the all cranked up thing (because they’re young, they’re fucking ballsy, and you know…no parents and all that) – the lines have traditionally been drawn. Enter “Dad Hats”. Worn by actual dads at youth sports games since forever, it’s become the stylish headwear of choice since December of 2016. The fashion movement “NORMCORE” is presumably what sparked the Dad Hat Revolution Of 2017. If you don’t know the term “NORMCORE” (and it’s gotta be in all…