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los angeles street wear

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LA Street Style Essentials. The DIY Scumbag On Sunset Look.

Blame it on Soundcloud rappers, 90’s hardcore and the unabashed return of the scumbag. The DIY meets B Horror film meets vintage porn thing is real. It’s a George Romero meets John Holmes meets CBGB poster aesthetic that has the west coast stuck right now. It’s not about matching and suave. It’s about gnarly haunts and benders, living like Sid Vicious, and being polished in your scummery. Brands like SURF IS DEAD, BOW3RY, PLEASURES, & FOR THOSE WHO SIN have lead the charge, and made the debauchery and low class the wave. If you want to dress like Jay Gatsby, head to prep school. If you want to live like River Phoenix, Steve-O, and Johnny Rotten, here’s your fucking guide book. SURF IS DEAD “RHINO” T You already know what the Rhino is, you scum lord. FOR THOSE WHO SIN “CHESS NOT CHECKERS” Scratched on the bathroom…

SURF IS DEAD. And Not Even Eddie Would Go To The Wake.

SURF IS DEAD is a Los Angeles-based label that was created on the broken back of the dying surfing culture. You see, PacSun and all those other lei flowers motif and reclaimed wood mall based “skate and surf” lifestyle stores strangled it. It’s like seeing a Zoo York hoodie at Marshals and calling the whole joint a “streetwear boutique”. Surf clothing brands reinterpret old surf motifs in a modern way while letting the corporate surf culture sink by weight of their own greed. And it’s fucking rad.  https://www.youtube.com/watch?v=S_zOvmz6jNU SID has embraced the early 80’s arcade meets DIY left coast aesthetic, where punk rock, lewd visuals, neon decals, reggie ganja, and boardwalk kitch all met to hang ten. We at Wanderset applaud the rebels, the bird flippers, and the ones that defy the norm, repel the grain, and stick to the roots and guns in the face of opposition. Kelly Slater…