Matthew Growney


Kill It At This Fall’s Wine + Cheese Party. The Definitive Style Guide For A Rad Ass Gent.

A huge aspect of developing into a grown ass man is the social. There’s no way around it. One day, your mom just stops getting calls from like, the other moms about so-and-so’s 10th birthday pizza party, and we start getting sleek little invites on foiled card stock to events at vineyards, venues and social clubs with swankier zip codes. These things go two ways. Way 1: They’re a nightmare. It’s either elitist in the “one percent” way, or the trust-fund-kids-with-beards way, and for most of us, it’s southbound and down like Kenny Powers from the jump. We can’t compete with the small talk flexing, nor do we care about stocks, prep school lacrosse, charity gallery shows, or the cold brew coffee infused craft beer that the guy who somehow looks like fucking Halsey is raving about. Way 1 can be humbling in the worst form. Way 2: Co-worker stiffs in…

You Can’t Fit PERENNIAL In A Box. Discover The FAO Schwartz Of Luxecessories.

PERENNIAL doesn’t want to be put in a box. Ironic for what most human’s consider a “jewelry line”, to say the least. “PRNL” takes its name seriously, and seeks to be more of a luxe-accessory FAO Schwartz than anything traditional. The one trick pony is dead in 2017. The future belongs to those who are creative and stealth enough to Carpe Diem both today, and tomorrow. The roots are in jewelry for sure, but the future will be much different. PRNL next season will not be PRNL currently. Ever. And that’s fucking rad. Elise Rosenstock started out as perhaps a prototypical young Connecticut mom who aspired to design jewelry based on her love of creative construction and disparate visuals. She often created one-of-a-kind pieces for friends using high-end metals and gemstones with an amazing understanding of color, materials, and finishes. At Elise’s sister’s birthday party she connected with her sister’s friend,…