narrative fashion


The Future Of Commerce Is Narrative : Welcome To Wanderset

Since the beginning of time, humanity has progressed on the back of storytelling. Although craft and culture have morphed as humanity has, storytelling, as a concept, has not – we just find new ways to tell the story. We have lately been telling stories through technology – social platforms, content sites and now through e-commerce. Whether or not you happen to be in the digital or fashion space professionally, we are all at least peripherally aware that the traditional brick and mortar marketplace is in decline, while e-commerce continues to grow at an extravagant clip. “Despite the over $1 trillion in apparel sales transacted annually online and through mobile. Apparel e-commerce is still projected to grow globally by 40% over the next 3 years.” Fashion Industry Statistics, www.fashionunited.com, accessed on 11/13/16. What sort of new e-commerce sites will emerge to fill this space, to provide consumers with more than just…