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Custom Supreme. Rare Yeezys, & Rabid Hypebeasts. This Was SneakerCon NYC.

The New York edition of the traveling sneaker convention SneakerCon is the show’s flagship. With upwards of 20,000 people expected to pass through the event’s entry lines, it’s now a cultural staple. It’s come a long way from its 2009 launch in a 2,000 square foot Times Square space that only hosted 600 attendees. Now, the convention boasts 13 shows a year in cities like Atlanta, Chicago and Fort Lauderdale, and that’s only domestically. This year’s NYC flagship event was expected to be even bigger than it’s 20,000 turn-out anticipation. It appeared as such. I attended this years event with Set Art Director and partner in childish horse shit/my Irish brother Drew McCarver, screenwriter and Wanderset guest latin culture contributor Jonathan “JayLee” Jordan, Armand “the Funeral Director” DeLuca and my old homie Mikey Nicholson, devout Liverpool fan, true hiphop head, man of the people, and the proud belt holder of…

Sneaker Steve’s Holiday Gift Guide

Set Member Steaker Steve, the undisputed authority on kick culture, has put together the coolest must have items, according to him, this holiday season. We kick off Black Friday with his gallery. FOR THOSE WHO SIN x VANS “The Escape”  EN NOIR EN-001 COATED WASH DENIM KAPPA SWEAT HOOD WHITE PLEASURES BLUR BALL CAP COMME DES GARCONS PLAY BLACK COLOGNE

FUCK STEREOTYPES. SET PRECEDENT. Freeman Plat Does It For The Culture.

In 1964, Bob Dylan released the legendary album “The Times They Are A-Changin”. Covering topics ranging from the civil rights movement and racism, to Vietnam, to anti-establishment psychedelic culture, he spoke fluidly from the perspective of the vast gap between youth and leadership. Dylan’s capsule was highly reflective, raw, and revolutionary. Fast forward to 1971, when the late Marvin Gaye bookended the most turbulent decade when he released “What’s Goin On?” amidst the second wave of the Civil Rights struggle, the decay of a post Vietnam war American Dream, and his brilliant, haunting falsetto became the narration to an era. Since then there’s been “It Takes A Nation Of Millions To Hold Us Back” By NYC hiphop legends Public Enemy, “WAR” by U2 in the early 80’s that gave us anthems like “Sunday Bloody Sunday” and equally as brilliant soundtracks to seasons of history from Bob Marley, 2Pac, and Rage Against The Machine. This is shit I know well.…

Kendrick Lamar’s “DAMN” Style Guide Is On Wanderset. Shop The Looks Now.

Though there are still a few months left in 2017, it seems pretty clear that “DAMN” the acclaimed release from Kendrick Lamar, is among the most important albums of the year. The fans agree by metrics alone, as the record has officially clocked in 25 consecutive weeks in the Top 10 of the Billboard charts. Brands like Freeman Plat were highly influenced by this resurgence of emotional, political and social depth in a genre all but dominated by the lack of substance in recent memory. Kendrick’s reach transcended music. In honor of this feat, we at Wanderset have dropped the DAMN style guide and look book. Be humble. Shop the K Dot looks from “DAMN” now. 5. REEBOK CLASSIC CLUB C T 85’s The classic from K Dot’s collaborators at Reebok. There have been several co-dropped releases between Kendrick and the British footwear giant, but they all stem from the T…

The Sole Of Urban Renaissance Is Freeman Plat.

Every now and again, when the stars align, physical items become more than the sum of their parts. Corporate raiders can sell the office’s desks, computers, water coolers, and even cast iron fortifications for pennies on the dollar. Sure. Gordon Gekko University is still open for enrollment. But, in the rare case that the mission was never just the mammon, the picture becomes less visual, more theological, and more intangible. You can co-opt, destroy, manipulate and even kill the man. But you can’t ever kill the idea. Refer to every spirit of change from Braveheart to Detroit Red. Freeman Plat is less mammon and more mission. Even if they’ve chosen the subtle over the aggressive to convey such. Because when you’re elevated, you’re truth. The creation is pure. The influences are correct. And you never need to scream like a teen. Light begets light.  Freeman Plat is best defined by the…

Get The Look : AXL ROSE Edition

Before there was Conor McGregor, Kanye, Diddy, Marilyn Manson and fuck it, even Justin Bieber – the 2013 wild as shit pissing in the mop bucket version- there was the GOD. Axl. Axl Rose, lead singer and hotel trashing maniac frontman of Guns N Roses, was an icon. People hated him. People loved him. He loved himself and hated people. He fronted one of the best bands of all time, penning hits like “Welcome To The Jungle” that still pump dudes up to sucker punch a cop in the face at hockey games all over the world. He had his own distinct voice, style, and signature way to wreck stages and lives on a 10 year steam roll thru pop culture. That was years before Post Malone decided he was also a “rock star”.  https://www.youtube.com/watch?v=uOXDbMne6Ek Now, as today’s pop and hiphop stars are seen frequently rocking his band (as well…

Setlist : Top 5 Relaunched 90’s Culture Brands.

We’re in the middle of a full on 90’s revival. We took a time machine back to the golden era and dug up 5 iconic brands, and then brought back their whole revival on Wanderset. Pop in a Redman casette, roll a Backwoods, and start scrolling down. Or, if you have a time machine like us, just use it. 1. Carhartt That 90s golden era hiphop workwear shit was the golden ticket. Rappers from Nas to Gangstarr opted to look like construction workers on winter mornings. Heavy layers, wool ribbed beanies and hats and super baggy hoodies and denim outer wear was the norm. Flannel interiors, and utilitarian denim and canvas were the uniform, usually to be completed with unlaced Timberlands. Carhartt was and still is a leader in men’s hard labor workwear, and with the resurgence in 90s nostalgia- they’re back. They never really left the closets for…

#Setlist Campus Chill : 5 Must Have Sweatshirts

There are more or less two streams of college attire. Your traditional “Ivy League” stereotype is what comes to mind for some, with images of young men at Yale and Harvard, in khaki pants and deep shades of rich navy and maroon tops, button downs from Gant, and heavily stitched varsity letters. Then there’s what you actually see in dorms and halls all across the country. The Ivy’s love their idealistic postcard portrayal, but real life is alot more functional, youth driven, trend aware and chill. Hoodies will never go out of style on campus. Especially ones with the college’s name on the front in bold white varsity letters. But this season, the cult of the cool long sleeve sweatshirt is in full effect. We selected 5 “Must Have Sweatshirts” for campus life in this edition of #SetList that are exactly what you need to look like you not only know…